headphones
A small studio on Battle Ridge Road, where the kettle ticks as it cools and a recording plays at half speed. We hear the breath before the answer, the guest’s laugh, the line that deserves a page.
FIG.A0 — one studio, one pair of headphones per episode
FIG.A1 — the listening desk
it began with a file nobody could find
A software founder sent us a hundred and twelve hours of interviews and a shrug. Brilliant answers, buried in a feed that Google could not read. The best one, about what a pilot really costs, sat at minute thirty-one of an episode titled with a number.
So we started listening the way an editor reads: every minute, headphones on, a pencil for the pauses. Then we wrote the question a buyer would type, and built a page that answers it in the guest’s own words.
Nutmeg Telescope now works with B2B software and professional-services firms, ten episodes at a time, from a studio at 10 Battle Ridge Rd in Morris Plains.
Something small and warm you can hold, pointed at something far away. That is a transcript and a search query, more or less.
forty minutes in, we are still writing in the margins
- pass 01 · listen
full-speed, no skipping
One uninterrupted listen with a notepad. We mark the laughs, the hedges, the sentence a guest says twice because it matters.
- pass 02 · query
find the buyer’s question
We match what was said to what people actually type into search, and check which of your pages already claims it.
- pass 03 · draft
transcript first, keywords second
Posts are drafted from the guest’s phrasing, not around it. A second reader checks every draft against the brief.
- pass 04 · redline
your yes, in writing
Everything lands in a shared document. A line a guest should not have said comes out of the post, the notes and the clips.
what the room is tuned to
no promised positions
Rankings move like weather. We report what Google shows each quarter and plan the next sprint from that evidence.
the guest’s voice stays
A post should still sound like the person who was in the room, with the warmth of the original take.
prices you can read aloud
Ten episodes for $4,180. A quarterly audit for $1,375. Half to begin, half on delivery, invoiced by email and paid by ACH, card or check.
bring the recordings, we’ll bring the questions
You do not need a content plan or a keyword list. A short list of what helps us hit the ground running:
- 01A share link or RSS feed for the ten episodes you most want found
- 02Read-only access to Search Console, if you have it
- 03The three questions prospects ask on every sales call
- 04Names of anyone who must approve a post before it goes live
- 05Webinar slides, if the recording leans on them